Tuesday, January 6, 2009

New Team Press Release - Ten Speed Drive / Ellsworth Factory

Hot off the presses, my revamped team's announcement for 2009. I'm pretty excited about the direction that we're going and really looking forward to a fantastic season!

January 1, 2009

Ten Speed Drive Racing, Inc. is excited to announce the formation of the Ten Speed Drive / Ellsworth Factory Elite Cycling Team. Formerly known as Colavita New Mexico presented by JNF Enterprises, TSD/Ellsworth will further emphasize their commitment to the environment and “Go Green and Kick the CO2 Habit”. Central to the Team’s mission will be their efforts to minimize their environmental impact.

“We are dedicated to promoting cycling as a form of transportation and to further public awareness of everyday techniques – from transportation to energy consumption – the public can use to lessen their environmental footprints,” said team director, John Freisen. “The bicycle should be an important part of any environmental solution – yet bike racing is extremely resource intensive,” continued Freisen. “We’re hoping to bridge that gap.”

Team racers will commute by bike in their daily lives as often as practicable, minimize individuals’ miles traveled or flown, use carbon offsets, eat locally and sustainably when traveling, and use durable products created by responsible companies. “The team is working closely with its sponsors to build a low-impact model,” adds Freisen. “We’re also learning from conscientious programs who have come before us, like Ben Turner’s Clif Bar development cyclocross team.”

The team will be co-sponsored by Ellsworth Handcrafted Bicycles, whose products are made in the U.S. Ellsworth has a long tradition of environmental sustainability; the company utilizes solar power, insulating materials for their offices and warehouses that allow for no air conditioning and minimal heating, and they incorporate efficiency into their entire work stream.

“Eat a bowl of pasta and you can fuel a 100-mile bike ride. That’s efficiency,” said Tony Ellsworth, CEO of Ellsworth Handcrafted Bicycles. “We try to bring that thread of efficiency – and its direct correlations to environmental stewardship – into every aspect of our business model.” Ellsworth looks to further the company’s environmental connection and promote their road bike lineup by supporting Ten Speed Drive / Ellsworth. The team will be racing aboard the Ellsworth Scant scandium road frames and will be debuting the brand new Ellsworth carbon time trial bicycles this Spring.

The Ten Speed Drive / Ellsworth race calendar will feature many of the biggest, most prestigious events in North America, including events from the National Road Calendar (NRC) races in the U.S. as well as select UCI events in Mexico and Canada.

Other sponsors teaming up with Ten Speed Drive / Ellsworth and helping them achieve the mission – on and off the bike – include Voler Team Apparel, Clif Bar, BioGreen Bottle, Patagonia, Profile Design, Rudy Project, Luna Bar, Fair Wheel Bicycles, and York Allergy Clinic.

2009 Roster:

John Freisen, Director and General Manager

Josh Liberles, USA, Team Captain
Travis Burandt, USA
Adam Carr, USA
Leo Frayre, MEX
Brian Husen, HON
Emiliano Jordan, USA
Chris Keane, USA
Ronnie Strange, USA
Christian Velasquez, HON
Garrett White, USA
Jesus Zapata, MEX

3 comments:

CQ said...

Totally SICK!!! I love Ellsworth bikes- which you could clearly see this weekend by my path of drool I left as I followed a racer across the field just so I could go check out his bike. That is such exciting news.

Here's to a great season! I truly respect the teams mission of promoting cycling as a form of transportation and the fact as a team you are seriously encouraged to practice what you preach- ie commuting. I'm going to go through the list of your other sponsors and check out the ones I don't yet know.

Joshua Liberles said...

Thanks for the enthusiastic support, Colleen! I'm getting ready to do a review and write-up on BioGreen Bottles. That's an awesome product, something I'm pretty excited that we discovered.

Should be a fun season, sounds like you've been having quite good times mixing in some 'cross in your life!?

James said...

I wish you & your team nothing but a safe & successful season Josh. I'm stoked to hear what the team wants to accomplish. I'll do the best I can to follow the team during the season. Keep the rubber side down Josh!!!!!!!!!